AkzoNobel – Imagine Chemistry

On-site conversations increased by 54% targeting radiologist with Premium Audiences


  • 200+ conversions

    Over 200 chemical startups have subscribed for the AkzoNobel chemistry challenge.
  • 2,000+ subscribers

    More than 2000 chemical industry professionals have subscribed to stay informed.
  • 20,000 engagements

    20,000 highly relevant Tweet engagements

AkzoNobel, a global company in paintings and coatings, was launching a Start-up Challenge and needed at least 50 submissions. MySocialDatabase surpassed this goal by finding the core target audiences in a worldwide and ultra niche market.


AkzoNobel reached chemical startups in a tailored Twitter campaign using MySocialDatabase Premium Audiences. A deep dive into its enriched database resulted in 21 communities within the chemical industry. Short videos were used to reach the audiences. The clue of this hyper targeted selection is as follows: besides interests and affinity to chemistry, the tailor-made audiences contained startups, founders, investors and other worldwide communities related to chemistry and sustainability.


By means of pinpointing the right custom audiences MySocialDatabase delivered a successful campaign: 20,000 engagements, 2,000 newsletter subscriptions and 200 submissions of brilliant and ambitious startups around the globe.